The iGaming sphere requires new solutions, a new set of tools for a specific range of tasks. Considering all the specifics of such an industry, Soft2Bet company, as a comprehensive ecosystem, offers its own assistance and specific approaches from the team. For effective and fast work, the team of specialists offers real-time analytics, no-code customization, and various automation tools. As a result, clients make the decision of what to choose: self-service or complete workflow management. After all, readiness for the future for global scale in the gaming industry comes first.

Soft2Bet is a company that functions as a supplier and operator, successfully working in B2B and B2C segments. This is a business that has the necessary operational sustainability, complies with main regulatory requirements, applies innovative solutions, and guarantees user engagement. As a result, emphasis was placed on long-term sustainability in regulated markets with fierce competition.

Soft2Bet’s Beginning

The company began its work in 2016. This was a unique startup that gradually transformed into a functional platform. When creating this platform, special emphasis was placed on further scaling, automation, and mandatory compliance with regulatory requirements.

Soft2Bet’s Achievements

Today, Soft2Bet successfully works as a B2B supplier and B2C operator, applying completely new standards in the modern iGaming industry. Confirmed experience of success in regulated markets is the best proof that the team of professionals is doing everything right.

What goals the company managed to achieve:

• Open headquarters in Malta and expand staff with more than 100 employees
• Obtain 19 licences to work in various regulated markets in 11 jurisdictions
• Obtain licences in key markets, including Denmark, Ontario (Canada), Romania, and Sweden
• Successful launch of MEGA gamification platform and advanced player account management system (PAM)
• Launch of Soft2Bet Invest fund for support (financial, business) of entrepreneurs and companies wanting to actively develop in the field of iGaming and casual games
• Prepare an extensive gaming portfolio featuring 12,500+ games from hundreds of leading providers
• Guarantee uninterrupted access to own solutions and products, provide support for more than 20 languages and more than 70 payment methods for players from different countries worldwide

As a result, the company’s activities are interesting to an international audience, which testifies to global reach and wide accessibility.

Company’s Rapid Growth in B2B and B2C Segments

In the process of Soft2Bet company development, Uri Poliavich confidently adhered to a dual growth strategy, thanks to which the team worked in B2B and B2C segments. As a result, B2C operations are necessary for analytics and further stimulation of innovative solutions, while the task of B2B partnerships was scalability and obtaining stable income.

B2B-iGaming: Advanced Solutions for Operators

Soft2Bet company is a supplier and reliable partner for operators that has ready-made innovative solutions for achieving success in regulated markets. The company’s assortment includes platforms with further customisation capabilities, meeting all market needs.

Offering operators various solutions is achieved with the help of two important “assistants”:

1. Revolutionary gamification platform Motivational Engineering Gaming Application (MEGA)
2. Advanced player account management system (PAM)

As a result, Soft2Bet provides the opportunity for individual interface customisation to obtain individual user experience. Additionally, partners can familiarise themselves with integrated solutions for casinos with diverse gaming portfolios, as well as for sports betting where competitive offers are important.

The company provides fully managed services that involve comprehensive client support, further risk management, and strict control of regulatory compliance. Payment integration is the opportunity to connect operators to a huge list of payment methods and payment providers. This will help establish an uninterrupted transaction process from users.

As a result, operators will be able to increase initial engagement indicators of their players in the gaming process, maintain their interest and attention, and receive stable income. At the same time, the gaming process will fully comply with legislative norms and requirements.

B2C iGaming: High-Performance Brands

Soft2Bet’s portfolio offers many high-performance iGaming brands that were created with one important goal in mind – providing unique, localised gaming experience in regulated markets worldwide.

Today, the company readily introduces users to such brands as:

• Quickcasino (Sweden)
• Don.ro (Romania)
• Betinia (Denmark, Sweden)
• Campobet (Denmark, Sweden)
• Tooniebet (Ontario, Canada)

When creating each brand, individual themes, style, and unique direction were taken into account. As a result, players get the opportunity to choose any language and game with captivating plot and original content.

Main advantages for all consumers and partners:

• Various modules for global jurisdictions that are prepared for further regulation.
• Multifunctional platform for different markets that doesn’t require restructuring.
• Regular updates for changes in licensing, taxation, and regulatory compliance issues.
• Effective localization, quick launch.

Thanks to ongoing efforts, Soft2Bet continues to hold a solid place in the industry of modern gaming solutions adapted to particular markets. All this guarantees sustainable growth for both partners and brands.

Secure iGaming Industry with Soft2Bet Team

In its activities, the Soft2Bet team pays attention not only to innovative solutions but also to maximum security issues. All this testifies to responsible gaming and high degree of protection for each gamer. Therefore, players can get the necessary gaming experience and enjoy a safe, fair online environment.

The company’s main direction is maintaining high standards. Specifically for this, Uri organised the work of a team of experienced specialists whose task is as follows:

• Guarantee responsible gaming throughout the entire gaming process
• Timely identify signs of fraud, preventing serious consequences for players
• Control strict compliance with regulatory requirements

Soft2Bet company complies with all requirements that are relevant for 11 jurisdictions.

Moreover, the team regularly takes steps aimed at constant improvement and strengthening of its own compliance protocols to increase the degree of gamer protection. Such a professional approach has allowed the company to successfully work for a long time with some of the world’s strictest licensing standards.

Customisable Gamification

Thanks to the capabilities of the unique MEGA platform, which has already received numerous awards, Soft2Bet managed to offer gamers customisable gamification functionality. These can be various avatars, dropped items, city-building mechanics, and much more. As a result, the gamer gets a quality gaming experience that “makes” them stay in the game longer.

With the help of flexible integration capabilities, operators get a chance to configure their own gamification strategy, which means they will be able to independently select engines. As a result, operators will be able to use an individual approach not only to the demographic characteristics of their players but also to the requirements of modern markets.

In its achievements, Soft2Bet company continues its course towards improving innovative solutions in the iGaming industry.

Useful and effective compliance systems from Soft2Bet

Soft2Bet brings transparency, streamlines operations, and goes the extra mile in compliance. iGaming is an entertainment venue that, unfortunately, is still much associated with many stigmas. Many people still adhere to the opinion that iGaming lacks transparency. But, in reality, iGaming is following all of the rules and regulations applicable to financial institutions since it also deals with big money.

AML/CTF Essence and Importance

AML (Anti-Money Laundering) and CTF (Counter-Terrorist Financing) are two regulatory pillars in many industries. These frameworks are designed to prevent and detect as early as possible any potential misuse of financial resources for criminal purposes. Most often, the latter touches money laundering, terrorism financing, and other illicit activities.

Overall, these systems are tuned to accomplish the following assignments:

1. identify and verify customers;
2. monitor and analyze transactions;
3. identify the source of funds;
4. block and report potentially suspicious activities or those otherwise violating the applicable regulations;
5. prevent the circulation of illicit funds in the system, as the case may be.

Completing all of these tasks only appears to be impossible at first glance. When backed by advanced technologies and supported by skilled professionals, ensuring their correct and coherent fulfillment is no longer an impossible goal to achieve.

Guarantee of Compliance

iGaming market leaders always back up their operations with this guarantee. It is actually the thing that makes them leaders in the transparent market.

The guarantee of compliance has two primary implications. First, a company ensures strict adherence to major compliance standards. Second, it makes regular updates of internal compliance practices to be in sync with the global changes in compliance.

Soft2Bet makes both aspects define the company’s operations at every level, but also goes the extra mile. Soft2Bet develops practical solutions that are not only tailored to meet each regulation. These compliance solutions are proactive and are pursuing the essence of the transaction rather than the letter of the law solely. This approach helps to ensure all-around transparency, bringing more confidence and peace of mind to the customers’ lives.

Internal Expertise

People define everything. Soft2Bet fully recognizes this, searches for, selects, and hires the industry professionals. They are both experienced, tech-savvy, and flexible.

The company has a strong legal and compliance team that is more focused on preventing challenges rather than dealing with them. Proper AML/CTF and KYC measures enable them to prevent fraud and block potentially suspicious transactions before they cause damage to customers.

Apart from hiring industry professionals, Soft2Bet also recognizes the importance of their ongoing training. This endeavor helps the company’s compliance staff to immerse themselves in the applicable regulations and address correctly the changes introduced there, as the case may be.

Keeping a high level of expertise – touching licensing, AML/CTF, and risk management – is especially important when operating in jurisdictions with high compliance standards.

Ensuring full compliance and addressing the dynamic regulatory shifts is never enough. On top of it, the ongoing internal and external compliance audits become other must-haves.

Soft2Bet regularly carries out internal audits to track the changes and assess the actual application of AML/CTF policies. In the case of Soft2Bet, this effort is never limited to adherence validation. It is also deemed to be room for further improvement of the existing compliance ecosystem.

Tech Side of the Question

Addressing existing regulatory requirements is hardly possible without advanced tech infrastructure. Excelling in this instance and gaining competitive advantages in the dense iGaming market is impossible either when staying aside from the latest tech developments.

Soft2Bet values its time and the time of its customers by bringing automation across all levels of its compliance system. The advanced AI-driven and automated algorithms allow the company to streamline identity verification and transaction monitoring. Among others, Soft2Bet manages to handle the advanced behavioral analytics and risk scoring, helping the company to prevent the challenges rather than dealing with their negative consequences in the future.

Where people make mistakes, advanced AI systems instantly detect suspicious transactions, violations, or unusual behavior. Among others, the Soft2Bet compliance system steadily analyzes deposits, login behavior, and play patterns in real time, flagging the anomalies as soon as they appear. This early prevention approach confirms its effectiveness compared with the manual review.

The advanced AI and CRM technologies also allow professionals to process and handle vast volumes of data about the operations in real-time. These tech advancements make the integration of identity docs and confirmations of the sources of funds smooth and straightforward for the next processing.

Regular Upgrades

It is probably difficult to find another industry that raises such a high interest from the regulators. The latter ones steadily introduce new measures and practices aimed at upgrading the existing compliance standards and protecting the rights of customers further.

Soft2Bet fully recognizes these objectives and sometimes even manages to implement protective measures upfront.

Soft2Bet also proactively analyzes its experience and current situation to further upgrade its risk control and compliance algorithms. The latter are fine-tuned to accommodate emerging payment types and fraud typologies, bonus abuse patterns, geographic risk, and other relevant parameters.

Other innovations introduced by Soft2Bet cover the advanced filters for source-of-fund triggers and high-value transactions, multiple account detection, etc. These adjustments allow professionals to adhere to the common regulatory standards and their updates, but also go the extra mile in some instances.

Industry leaders’ recognition: Soft2Bet awards and nominations

Industry leaders such as EGR, SBC, SiGMA, and others have already noted Soft2Bet company’s special contribution to the gaming sphere.

As a result, the company repeatedly participated in various nominations, receiving the following important awards:

• “Turnkey Solutions Supplier of the Year” (iGaming Sword Award 2023).
• “Platform Provider of the Year” (Global Gaming Awards EMEA 2025).
• “Product Launch of the Year” (Global Gaming Awards EMEA 2025 (for MEGA platform)).

Separately, the efforts and professionalism of Uri Poliavich were noted, who received one personal award “Executive of the Year”.

Soft2Bet continues to remain a leading global company in iGaming technologies, offering advanced comprehensive solutions.

Bottom Line

Soft2Bet is a proactive and responsible iGaming provider. The company 100% adheres to and addresses the major changes of the AML/CTF industry standards. Full compliance defines each step in the market and every operational level.

Thanks to the following successful endeavors, Soft2Bet has established its reputation as a reliable market provider:

• well-rounded compliance;
• regular updates of AML/CTF, KYC, and other policies and standards;
• highly demanding hiring policy and extensive internal training;
• implementation of the major tech advancements in the routine processes.

Compliance and transparency define Soft2Bet’s operations and business approach. The company works in sync with global standards but consistently goes the extra mile.